M&M’s is showcasing its renewed brand purpose this summer through the M&M’s Music Lounge, a physical and virtual experience.
Created in partnership with The Mars Agency, the M&M’s Music Lounge delivers the ultimate experience for music lovers through an environment that’s designed to bring people together to celebrate self-expression and inclusivity.
The M&M’s Music Lounge will hit the festival circuit this summer to entertain concertgoers at: Governors Ball (New York City,) Bonnaroo (Manchester, TN), and iHeart Radio (Las Vegas). Amplifying the experience are a sampling station that lets them try new Crunchy Cookie M&M’s, and a livestream of the festival so they don’t miss out on any of the music. Augmented reality technology from Blippar, connects to a microsite where visitors can create their own music beats using M&M’s candies to share socially and enter a sweepstakes.
QR codes on in-store displays will link to the virtual lounge.
M&M’s Music Lounge Lets Consumers Experience Brand’s Message Of Inclusivity
