Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz, with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. It’s tagline? “It’s Getting Juicy.”
“This is a perfect, serendipitous moment for us to bring a spiked product to the world as the juice brand actually celebrates its 21st birthday this summer,” said Joy Ghosh, Vice President of Marketing for Above-Premium Brands and Flavored Malt Beverages for Molson Coors. The ads will air during marquee programming, including some of TV’s most-anticipated shows.
Simply Spiked Lemonade Launches Summer Campaign
