Global retailer H&M and CAMP, The Family Experience Company, recently formed a partnership to inspire kids to learn about sustainability through a new interactive style experience at CAMP’s Columbus Circle store in Manhattan.
Inspired by H&M’s kid’s mission to provide fashion in a sustainable way, families were invited to upcycle materials into stylish toys and accessories in The Style Cabin. Located outside the cabin, The Upcycler was a pedal-powered cycling station that encouraged families to convert their kinetic energy into real change. Families pedaled to and earn miles in support of a donation to Project Learning Tree.
H&M & CAMP Team Up
