Karl’s Fishing & Outdoors has opened its second brick-and-mortar outpost located at Mall of America, Bloomington, MN. Karl’s has deep roots as a digital platform, and this foray marks a milestone in their growth and expansion of a unique retail experience for their customers.
Karl’s Fishing & Outdoors at Mall of America is a 2,000-sq. ft. storefront that combines retail with a customer focused hands-on approach. The interactive store features best-in-class products from fishing and outdoor brands, including brands from parent company Catch Co.’s portfolio. Following the successful launch of the first Karl’s Fishing & Outdoor store in Fort Worth, the new store will host fishing meetups, seminars, philanthropic events and entertainment.
The store design features interactive, tech-enabled experiences that demonstrate how products are used to catch fish, such as interactive displays that let you touch and feel baits and see how they act underwater.
“The Karl’s Fishing & Outdoors flagship store brings fishing to the biggest stage in retail at Mall of America,” said Teeg Stouffer, Director of Retail Experience, Catch Co.
Karl’s Fishing & Outdoors Opens At Mall Of America
