Avocados From Mexico is kicking off its national shopper marketing campaign for the Big Game featuring football legend, Deion Sanders and his fiancée, TV and film producer, Tracey Edmonds. The couple partnered with Avocados From Mexico to create their favorite guac recipes and the brand is inviting shoppers to vote for their favorite in the “Tasty Good vs Good Fat Delish” showdown.
Fans will have a chance to decide which Big Game guac will come out on top by scanning the QR code found on in-store displays.
Fans can vote for Deion’s decadent, “Tasty Good” recipe or Tracey’s lighter, “Good Fat Delish” creation. With each vote, consumers are entered for a chance to win a grand prize of $100,000.
Stephanie Bazan, V.P., Shopper Marketing for Avocados From Mexico, said, “We’re thrilled to partner with Deion and Tracey to share their recipes with shoppers, and this program provides retailers with the tools they need to drive demand for fresh avocados on game day.”
Avocados From Mexico Kick-Off Big Game Guac Showdown
