Olyns Partners With Mars Wrigley To Reward Consumers For Recycling Containers

Olyns is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling. Individuals in Northern California who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards.
Olyns’ plug-and-play RVM Cubes feature a 65-inch HD video display, offering a uniquely sustainable way for advertisers to reach consumers in-store. During the Sweet Rewards Challenge, in addition to ads and sustainability messaging, the screen will display colorful slot machine images and “winner” announcements every time a recycler wins a reward.
“Packaging waste requires innovative solutions. At Mars, we’re committed to contributing to a circular plastics economy where no packaging becomes waste,” said Justin Comes, V.P. R&D, Mars Wrigley NA. “We’re excited to work with Olyns on this approach to the collection and recycling of rigid plastics.”