Breitling Partners With Sourcemap To Debut First-Ever Fully Traceable Watch

Sourcemap, a global provider of supply chain transparency and traceability software, is partnering with Swiss watchmaker Breitling to deliver end-to-end traceability for the precious materials used in its newest watch, the Super Chronomat Automatic 38 Origins. Sourcemap’s full-suite supply chain transparency solution independently verifies the entire chain of custody, from raw material to finished product, to guarantee social and environmental impact at every level for Breitling customers.
Today, luxury watch companies like Breitling are leading the way with more sustainable sourcing standards within their product lines, beginning with the debut of the Super Chronomat Automatic 38 Origins.