Peloton and DICK’S Sporting Goods have formed a partnership in which DICK’S will sell Peloton products via branded fitness shops inside more than 100 DICK’S U.S. retail locations.
Outside of Peloton’s owned sales channels, DICK’S will be the only retailer to carry Peloton’s connected fitness equipment. The collaboration is the latest effort by Peloton to reach new audiences, expand its total addressable market and drive Member growth, by having its products available at the largest U.S. sporting goods retailer.
Will Swisher, Sr. V.P., Merchandising Hardlines, DICK’S Sporting Goods, said, “Being able to provide an in-store experience for shoppers to see and test products gives us and Peloton extended reach into the fitness market.”
Peloton And Dick’s Sporting Goods Partner To Offer Peloton Equipment
