Twenty-one years after Monster Energy changed the beverage industry forever, it is launching Monster Energy Zero Sugar. With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of scientists finally perfected a concoction that is 100% Monster and 0% sugar. Primed with 160mg of caffeine – like its predecessor – Monster Energy Zero Sugar helps fight fatigue, improve mental performance and focus.
“Consumers have been asking for years when we would release a sugar-free version of the OG Monster,” said Dan McHugh, Monster Energy CMO. “But we didn’t want to do it until we had the formula just right – and we believe we have nailed it.”