Levi Strauss & Co. has appointed Kenny Mitchell as Sr. V.P. & Chief Marketing Officer of the Levi’s brand. Mitchell will be responsible for advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share. Mitchell joins Levi Strauss & Co. from Snap, parent company of Snapchat, where he has served since 2019 as Chief Marketing Officer.