Swiss sportswear brand On has opened its newest store in Brooklyn’s Williamsburg neighborhood, underscoring the company’s investment in the U.S. Across 3,625 sq. ft. of retail space, the store will showcase On’s latest footwear and performance apparel innovations, grouped together in areas centered around running, outdoor and movement.
On Williamsburg showcases design elements carried across each of the brand’s existing retail locations, with localized details tailored to the vibrant culture of Williamsburg.
The store’s exterior features a black-painted brick facade, purposefully designed to integrate into the neighborhood’s understated surroundings. Inside the store, the walls are painted blue and feature 25-foot-high blue mirrors,giving the intimate space an expansive feel.
A key pillar of On’s immersive shopping experience is its Magic Wall, with concealed shelves that hold every size of every On silhouette that’s available in the store.
Swiss Sportswear Brand ‘On’ Opens Store In Brookly
