Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer.
Jason Folaron, Brand Manager for Labatt USA, said that Blue Light Apple presents an opportunity for Labatt to connect with even more consumers. “Apple Flavored Beers are growing rapidly in popularity, nearly doubling in sales from previous years,” said Folaron. “With Blue Light doing so well, it’s the perfect time for us to bring something new and fresh to the market that we know Labatt fans will enjoy.”
Labatt Introduces NEW Blue Light Apple
