Abercrombie & Fitch has announced a new store experience inspired by the brand’s intention of making every day feel as exceptional as the start of a long weekend. The getaway-themed aesthetic is a nod to a chic hotel lobby, designed to provide an immersive interpretation of the Abercrombie experience.
“Our new getaway-inspired stores reflect the unity of our brand aesthetic and intuitive, omni-channel functionality,” said Carey Krug, SVP & Head of Marketing for Abercrombie brands. “Abercrombie’s young millennial and zillennial customers continue to utilize our stores for a variety of needs-whether it’s discovering new products and trends, picking up online orders, connecting with friends, figuring out their best fit, or simply enjoying the brand experience.”
Refinement and relaxation punctuate the new getaway-themed retail spaces, which include elevated fixtures, wood accent walls, and styled spaces crafted for customers seeking a vacation from the typical shopping space.
Abercrombie & Fitch Launches Getaway-Inspired Store Design Concept
