about-face, the multi-dimensional color cosmetics brand, has further expanded at Ulta Beauty with custom-branded installations featuring a full cross-category assortment.
“We are so excited to launch about-face in our own space at Ulta Beauty, marking the next phase of our retail partnership,” said Jeanne Chavez, co-founder and Chief Innovation Officer, about-face. “Ulta Beauty guests will now have a truly immersive and tactile experience testing and playing at our personalized displays. We curated our in-store collection with the Ulta Beauty team to ignite curiosity and inspire experimentation. And we’re already dreaming up the next chapter of innovation to bring to the retailer’s highly engaged guest.”
The collection is featured in a custom-designed, multi-level branded fixture with neon green lighting illuminating the try and buy experience.
about-face’s pigment-saturated, long-wearing, buildable formulas are 100% vegan.
About-Face Rolls Out Custom Neon Fixtures At Ulta
