Absolut is entering the Ready-to-Serve category with its new Absolut Cocktails line with Vodka Mojito and Raspberry Lemonade flavors.
“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to officially enter into the Ready-to-Serve space,” said Reshma Dhati, Senior Brand Director of Marketing, Absolut.
Absolut Vodka Launches New Cocktail Line
