Ace Hardware has announced “ELEVATE3 Ace,” its new experiential store concept to roll-out at new and existing stores over the next five years, supported with a $1 billion investment. This groundbreaking, immersive store design, marks a fundamental shift in the Ace store model and has proved to boost both the customer experience and drive store growth.
“Elevate Ace is not just a new store format; it’s our vision to become famous for four things in the neighborhoods we serve; namely Paint, Power, Backyards & Barbeque, and Home Preservation,” said John Venhuizen, Ace Hardware Pres. & CEO. “We believe in the power of local, and this initiative strengthens our community ties by creating experiential spaces that are not only places to shop but also places to connect. Our neighbors will benefit from locally relevant, premium products, expert advice, and immersive retail innovation. We are setting a new industry standard as we aspire to be the most helpful store on the planet.”
ELEVATE3 will feature Premium Brand Showrooms in an immersive shopping environment.
Ace Hardware Launches Experiential Store Format
