Albertsons has launched Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET). This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality of wine.
The new wines feature carefully selected chardonnay and rosé varietals sourced from the up-and-coming Hérault and Limoux regions.
“The introduction of Bee Lightly into our Own Brands portfolio marks an innovative partnership and venture into wine packaging, highlighting our dedication to product quality and environmental stewardship,” said Brandon Brown, SVP of Own Brands at Albertsons Cos. “Additionally, we know that consumers today recognize the value that private label products can offer, which is why we’re pleased to unveil Bee Lightly premium wine varietals.”