Ariat International, the leader in innovative Western, Work, and English footwear and apparel, has opened a flagship store in Las Vegas. The new location offers a wide-ranging, in-store assortment of products and highly-trained staff where customers can expect a premium shopping experience, including expert boot fittings, hat shaping, and brand technology education.
The Ariat Brand Shop is part of the new 63 Las Vegas shopping center. The retail space spans nearly 10,000 square feet, offering a stunning showcase of Ariat’s extensive assortment of premium boots, clothing, jeans, shoes and accessories.
“We’re thrilled to have a brick-and-mortar presence in the entertainment capital of the world,” said Jared Ellis, Ariat’s VP of Consumer Retail. “Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to the Strip is an exciting next step for the brand. This is Ariat’s first brand shop in Nevada and the largest within our existing fleet. Customers can expect our widest selection of in-store products with style experts available to help achieve that perfect, authentic western look.”
Drawing inspiration from Ariat’s performance-based rodeo scene, the new Ariat Brand Shop blends the brand’s eclectic western lifestyle with the fun and energetic atmosphere of Las Vegas. Welcoming guests into the space with a photo op is a custom, life-size bucking bull sculpture, crafted from hedgewood with fun elements of Las Vegas incorporated. On the second level, customers can find Ariat’s new “Hat Doctor” shop-in-shop showcasing custom fixtures that accentuate the abundance of hats and corresponding accessories on display that can be fitted and personalized to each customer’s liking. These thoughtful design touchpoints infuse the space with a sense of Ariat pride and performance-based character within the Las Vegas scene.
Ariat Opens Flagship Store In Las Vegas, NV
