Stagwell Inc.’s ARound, the pioneering shared augmented reality (AR) platform, and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. This technology allows brands including Princess Cruises and Uber Eats to offer real-time AR activations that seamlessly blend into the game.
Josh Beatty, CEO, ARound, said, “Whether fans engage on the Infinity Screen or through their phones, we’re creating a synchronized AR experience that amplifies fan engagement.”
ARound & L.A. Rams Launch AR Fan Engagement Platform
