Athlete’s Foot Launches New Neighborhood Concept Store

The Athlete’s Foot, (TAF), has introduced its “neighborhood” concept store. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF is increasing its apparel presentation with the introduction of new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and other premium streetwear brands.
Matt Lafone, President and General Manager of Americas, said, “We are thrilled to open our first neighborhood store in our hometown of Atlanta, GA, the heart of the south’s streetwear and sneaker culture. Our new store concept will pay tribute to the city’s character and our deep southern roots while showcasing local brands and designers and will serve as a hub for community-based events.”