Avocados From Mexico & Takis Team Up

The world’s biggest soccer event kicks off this November and Avocados From Mexico (AFM) and Takis snacks are scoring big with their new shopper marketing campaign, “Guackeepers Keep it Good,” helping fans bring the goodness of guac to their soccer viewing parties.
The number one selling brand of avocados and the Mexican brand of rolled corn tortilla chips are partnering to recruit two iconic soccer legends: Landon Donovan, one of the greatest players from the U.S. team, and Rafael Márquez, former Captain of the Mexico National team.
The new “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement, and recipe inspirations. Additionally, one lucky shopper will have the chance to win the ultimate Guackeepers sweepstakes, a trip to see any professional soccer match in the U.S.
Stephanie Bazan, V.P., Shopper & Trade Marketing for Avocados From Mexico, said, “Our Guackeepers Keep it Good in-store merchandising strategy is designed to excite the soccer-obsessed and spark good times, elevating sales during this priority time period for our brand.”