Designing thoughtful standards for modern travel, Away started with luggage, designed with features that solve real travel problems-for life. Initially a direct-to-consumer company, Away wanted to make the move to the retail space.
When they wanted to embark on their clicks-to-bricks journey, they needed a partner who knew how to deliver on their unique vision. They turned to agency NEWish Retail and in turn, Morgan Li, (www.morganli.com), a Chicago Heights, IL-based display firm.
Morgan Li worked with NEWish and Away to establish the company’s Boston (Seaport) location. These custom displays, fixtures, cashwrap, graphics and more communicate the simple, clean design that Away stores are known for.
Away Opens Its Retail Space In Boston, MA
