Bacardi has announced the appointment of Roberto Ramirez Laverde as Global SVP, BACARDI rum. Ramirez Laverde takes on an open role following the promotion of Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Ramirez Laverde reports to Duggan and joins the Marketing Leadership Team.
During his previous tenure at Bacardi from 2013-2019, Ramirez Laverde contributed to building the premiumization strategy for the company’s aged BACARDI rums and FACUNDO rum collection.
He rejoins the brand from Mastercard in Latin America.
Bacardi Rum Appoints Roberto Ramirez Laverde As Global SVP
