Bandit Wines, a wine brand synonymous with adventure, has unveiled an Augmented Reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement. Developed by global production studio Aircards, and powered by Snap’s Camera Kit, this initiative lets users virtually tour America’s National Parks-from Yosemite’s glacier-capped mountains to the dramatic coastlines that define Olympic National Park, all through their own devices.
Consumers can activate the ‘Go Explore’ AR by scanning QR codes on selected Bandit in-store displays and be instantly transported to the breathtaking landscapes of Yosemite, Mt. Rainier, Olympic and more.
“Our new AR experience reimagines how wine lovers connect with our brand and the great outdoors,” said Brie Wohld, V.P., Marketing for Bandit. “We’re excited to blend technology and a passion for the outdoors, all while highlighting our commitment to sustainability.”
Bandit Wines Introduces Augmented-Reality Wine Packaging
