Barbie Introduces New CarbonNeutral Dolls

Mattel has announced that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate. The Inspiring Women doll and career doll set are certified CarbonNeutral and made from recycled ocean-bound plastic and are now available at mass retailers.
“We are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team dolls, which further demonstrate our shared commitment to creating a more sustainable future,” said Lisa McKnight, Exec.V.P. & Global Head of Barbie and Dolls, Mattel. “We hope that this collection inspires kids to learn about green careers, how they can protect the planet, and act out sustainable stories through doll play.”