Belkin has announced a rebrand that repositions the brand for the needs of today and tomorrow. The visual identity of the brand has been refreshed as Belkin expands into new product categories and channels.
“We approached this rebrand with empathy to our consumers’ needs and wants to re-articulate our purpose, principles, and personality. This was approached through a rigorous process of listening and systematic balancing of the equities of our past, present, and future. Our continued signature is our commitment to designing quality and innovative solutions that empower people’s potential to achieve more with their everyday passions,” said Wesley Kim, V.P., Marketing.
Belkin Rebrands To Be Ready For Today
