Beverage Merchandising Update | Creative Magazine

Cooler as a Medium

VSBLTY software has been integrated into the smartest digital cooler on the market today. This new technology that can transform an existing cooler door or be used as part of a new cooler door utilizing Onyx digital three-way glass panels is being deployed in more than 5,000 convenience stores in Latin America and the US. The screen runs transparent, translucent and opaque (high impact, full-color video) content, on the world’s first patented glass of its kind. This new technology allows the door to become fully transparent so customers can see what’s inside the cooler. With full “Cooler as a Medium” technology, content can be triggered based on demographics or proximity and generate analytics that measure total impressions, dwell times, and demographics including gender and age. For more information, contact VSBLTY, 417 North 8th Street, Philadelphia, PA 19123; (Web Site) www.vsblty.net

Stock Metal & Plastic Beverage Displays

Midway’s collection of metal and plastic beverage merchandisers fulfill all your presentation needs. Customization capabilities abound! All Midway Displays merchandisers are designed to knockdown to pack small saving clients shipping expenses and reducing warehouse space. All racks are made and manufactured in the USA in the greater Chicago area. (Web Site) www.midwaydisplays.com

LED Screen Condiment Caddy

Hankscraft offers a LED Screen Condiment Caddy, that allows customers to charge their wireless devices while promoting a brand with video or animation. Made from injection-molded plastic and customizable with brand graphics and logos, this condiment caddy features a 5” LED Screen with Looping Playback. The Condiment Caddy is 9.5” W x 4” H x 5.125” D. For more information, contact Hankscraft, 200 Industrial Drive, Random Lake, WI 53075, (Web Site) www.hankscraftpop.com

RTD Beverage Displays

Abbott-Action Packaging has introduced RTD (Ready To Display) corrugated displays. These RTD 30-second displays are so named because that’s how long it takes to build in-store. The 30-second display comes with 2, 3, and 4 shelf options, ideal for RTD 4 packs, 6 packs, 750 ML, 1 L, and 1.5L bottles of spirits, liquors, or wines. The RTD brand has NO plastic clips, NO rubber bands, and NO metal bars. It is produced 100% with solar energy, and made of recycled corrugated material. Each shelf can hold 100 pounds and the displays are custom designed to fit your specific product’s size and quantity requirements. This will help engage consumers at retail, and then be recycled after use – leaving little to no impact on the environment. For more information, contact Abbott-Action Inc., 3 Venus Way, Attleboro, MA 02703; (Web Site) www.abbottaction.com

Mountain Dew Endcap Display

PepsiCo needed to win endcap space for its Kickstart brand at a value retailer. This 4′ slice endcap can be shopped from 3 sides to feature the maximum offerings of their new flavor variations. The design bent the conventional lines for the retailer, while offering a platform for a multi-seasonal change out program that tied in with national events. The unit displays both single-serve and multi-packs of the Kickstart offerings to establish a destination for multiple shopping occasions. The subtle bow at the front of the display makes it visually appealing and the relevance of the graphics invite the customer trial with the allure of something new. This display was created by Universal, 726 E. Highway 121 Business, Lewisville TX 75057; (Web Site) www.udfc.com

Four Roses Engraved Rack

Heritage Sign and Display manufactured this custom asymmetrical display rack for Four Roses Bourbon. Constructed of lumber, plywood and MDF (painted black) this rack is strong enough to support a variety of bottles and easy shopability from all sides. The overall dimensions are 30″ wide by 20″ deep by 72″ tall. This rack features an upgraded laser engraved header with 4 color artwork printed overtop. The custom header is removable for efficient shipping. For more information, contact Heritage Sign & Display, Nesquehoning, PA 18240; (Web Site) www.popsigns.com

Divide & Slide Snap Track

Marketing Impact’s Divide & Slide Snap Tracks allow bottles to be easily shoppable on a slanted shelf. The Slide-In Tracks reduces friction and enhances the products ability to slide along the shelf to make product easily shoppable. Marketing Impact’s pusher system can be incorporated into the system to transform flat shelves into self-managing retail displays. For more information, contact Marketing Impact Ltd., 50 Planchet Rd., Concord, Ontario, Canada L4K 2C7; (Web Site) www.displaypeople.com

Revive Brands Floor Stand

Revive Brands Kombucha is using this display to gain off-shelf positioning at Safeway stores. This display features seven shelves for high density product placement, an attention getting custom header, side-panel graphics and locking casters. This display was created by Avante Kiosks & Displays, 4725 Iris Rd., Okanagan Falls, BC, Canada V0H 1R0; (Web Site) www.avantedisplays.com

Permanent Starbucks Displays

PepsiCo is using this endcap in-store for their non-carbonated, cold and ambient coffee portfolio. PepsiCo needed incremental real estate with a high capacity due to soaring sales and demand for their ambient and cold Coffee beverages. The promotion needed to offer ready-to-drink beverages (chilled) and additional ambient offerings for take home options. With more than 3,200 placements in Dollar General stores nationwide, the iconic Starbucks branded endcap included a large refrigerated cooler for RTD offerings, and additional shelving for ambient offerings and drove lift in trial and continued volumes over the last year. This display was created by Universal, 726 E. Highway 121 Business, Lewisville TX 75057; (Web Site) www.udfc.com

ReeseFountain Soda Expandable Display

Reese’s wanted to position its candy directly next to soda fountain machines to drive impulse purchases. With a flexible mounting design that allowed for magnetic, suction, or a freestanding counter stand, Reese’s could be confident that the display would be placed in any retail environment. The snap-together design allows the display to ship flat, with easy assembly in the field. The interchangeable side panel graphics and header allow for custom messaging by retail partner or geography. This display was created by In-Store Experience, 37 Franklin Street, Westport, CT 06880; (Web Site) www.instoreexperience.com

Flashing Light Signs

Focus Display Group’s Flashing Light signs can be set for static light or flashing mode lighting. Graphics are printed to specification and sign size can also be customized. Focus offers engineering assistance to help marketers develop custom flashing signage. For more information, contact Focus Display Group, 11956 Bernardo Plaza Drive, San Diego, CA 92128; (Web Site) www.focusdisplay.com

Testrite Lollipop Stands

Testrite has introduced Lollipop Stands, available with a unique drop-in design with 13” and 15” diameter standard models. Lollipop Stands are lightweight & portable and can be used with circular or shape cut rigid graphics. They are built to last with all metal construction. 13” diameter 7 lbs steel base. For more information, contact Testrite Visual, 216 South Newman, Hackensack NJ 07601; (Web Site) www.testrite.com

Modular Tall Smart Water Freestanding Display

Smartwater is using this steel and wood display with modular, vertical-stacking shelves for height adjustment, and aesthetic wood side panels that alternate for accessibility from any direction. This modular freestanding display takes advantage of vertical shelving for a minimal footprint, while still holding up to 64 full-sized Smartwater bottles. The vertical stacking allows for a range in height, making it more versatile for the intended supermarket environment. The sturdy steel frame sits on top of casters that allow retailers to move the display as needed for their floorplan. This display was created by Beeline Group 30941 San Clemente Street Hayward CA 94544; (Web Site) www.beelinegroup.com

Trion ZipTrack Pusher System

Trion’s ZipTrack pusher system has been successfully deployed in deep rear-load coolers across all locations of a large convenience store chain. Previously the customer was using a gravity feed system,that caused a lot of product tip-overs, resulting in store personnel spending too much time fixing and straightening product. The objective is to utilize a system that consistently keeps beverages displayed at the shelf edge without tip-overs and is easily loaded from behind. ZipTrack was successfully tested and deployed across all locations of the convenient store chain. The customer now experiences virtually no tip-overs, resulting in personnel no longer spending time straightening beverages in the cooler display. Items are always billboarded at the shelf front for maximum visibility. Rear-loading is now a breeze with the optional locking option that permits easy, two-handed loading. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Web Site) www.triononline.com

Cooler Billboard Display

K-Ads Billboards enables advertising to be mounted on cooler doors, turning them into revenue generating billboards. With its sturdy design, K-Ads Billboard easily mounts to any glass surface with premium suction cups. Once the K-Ads Billboard frame is in place, ads can be inserted and changed with ease – no tools required. K-Ads Billboard cleans up cooler door clutter to better connect with shoppers at the point of purchase. For more information, contact Kinter, 3333 Oak Grove Avenue, Waukegan, IL 60087; (Web Site) www.kinter.com

Danone Activia Refrigerated Display

Activia Drinkable Yogurt brought its packaging to life by developing a 3-D chilled display unit for in-store promotion. Cool Display Solutions’ Freshboard Unit was molded into 3-D form to the shape of the Activia product itself. The mega-bottle display became a visual cue in-store. The doorless and touchless shopping experience creates a more seamless path to purchase. This display was created by Cool Display Solutions, 3179 Mainway Drive, Burlington, ON L7M 1A6; (Web Site) www.cooldisplaysolutions.com

BioSteel Metal Beverage Display

Marketing Impact was enlisted by SAFEGUARD to produce a variety of displays for Biosteel, which included this robust metal display for their ready-to-drink product. The bespoke design features floating shelves with a fully branded header, spine and footer. The header and spine graphics are fully interchangeable, including the front label strip. For more information, contact Marketing Impact Ltd., 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Web Site) www.displaypeople.com

Cupcake Summer of Fun Display

The Wine Group developed this flexible and eye-catching pole topper solution for the Cupcake Vineyards brand. The topper needed to be sufficiently large to get noticed in a grocery environment, be easy to set up, have an adjustable footprint, and highlight various region-specific programs. The display combines a fun summer-themed icon with the functionality of graphic changeability in the form of removable lenses. The display consists of a two-sided sunglass visual with “lenses” that are changeable graphics that slide out of the top of the structure. This display was created by Peachtree Packaging & Display, 770 Marathon Parkway, Lawrenceville, GA 30046; (Web Site) www.peachtreepackaging.com

Liquor Display Case

Raising wine and spirit tastings to the next level, this portable all metal display highlights beverage brands across both printed media and bottle labels. The unit breaks down into a light carry bag and sets up in 2 minutes. Changing out brands takes seconds. For more information, contact Testrite Visual, 216 South Newman Street, Hackensack NJ 07601; (Web Site) www.testrite.com

Hankscraft Stock Wood 6-Pack Rack

Hankscraft POP has introduced a Stock Wood 6-Pack Rack. This 6-shelf rack stands 8 feet high by 2 feet wide and can feature up to 24 standard size 6-packs. Constructed of renewable North American hardwood , customers can choose from Black, Brown, or Blonde stain color options. For more information, contact Hankscraft POP, 200 Industrial Drive, Random Lake, WI 53075; 920-994-4300; www.hankscraftpop.com.

(Web Site) www.vsblty.net

Smart Digital Coolers

VSBLTY software can now be successfully deployed in conjunction with Proactive Digital Panels on self-contained coolers, freezers, vending machines, and in-line cold vault systems including beer cave entrance doors. Using patented technology in partnership with Onyx Glass, deployments are on transparent LCD signage that delivers an even distribution of color and light in high definition with zero dependency on an external light source. The system enables brands to: trigger content based on demographics or proximity to the cooler; schedule day-parted content; Generate analytics for impressions, unique visitors, engagements, dwell time, gender and age. For more information, contact VSBLTY, 417 North 8th Street, Philadelphia, PA 19123; (Web Site) www.vsblty.net

HERITAGE-MALIBU-RTD

Heritage Sign and Display offers display racks with simple, clean lines, hardwood structure for strength, and digitally printed facades for the base. This design is material-efficient, lightweight and durable. Each rack features a custom header with permanent graphics along with removable/changeable magnetic graphics for future brand/messaging. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240. (Web Site) www.popsigns.com

Vermont Coffee Wire Display

Vermont Coffee is using this wire display to draw attention to its Big, Bold coffee flavors. The display features a tubular steel frame with welded wire shelves in a powder coat black finish. The display ships flat and assembles easily in the field. This display was created by Dunning Displays, 5 Dunning Lane, No. Walpole, NH 03609; (Web Site) www.dunningdisplays.com

BODYARMOR Back to School Pallet Display

BODYARMOR’s BA Sports Nutrition wanted consumers to think about more than just paper, pencils, and coloring crayons when it came to back-to-school. This display was about building awareness for the brand and to increase sales of their product by using a back-to-school display featuring different flavors appearing as crayons, a lower wrap tying the display together, and signage promoting their variety of flavors. The back-to-school display demanded consumers attention by the sheer size and cleverness of how the display had angled the bottles to look like crayons. This helped increase their sales within the beverage category and bring attention to their array of flavors offered. This display was created by Imagine, 1000 Valley Park Drive, Shakopee, MN 55379; (Web Site) www.theimaginegroup.com

Smart Digital Coolers

VSBLTY software can now be successfully deployed in conjunction with Proactive Digital Panels on self-contained coolers, freezers, vending machines, and in-line cold vault systems including beer cave entrance doors. Using patented technology in partnership with Onyx Glass, deployments are on transparent LCD signage that delivers an even distribution of color and light in high definition with zero dependency on an external light source. Fully stocked coolers do not obstruct the digital image. Animated, full-color, HD content is triggered from opaque to translucent, or translucent to transparent glass. The system enables brands to: trigger content based on demographics or proximity to the cooler; schedule day-parted content; Generate analytics for impressions, unique visitors, engagements, dwell time, gender and age. For more information, contact VSBLTY, 417 North 8th Street, Philadelphia, PA 19123; (Web Site) www.vsblty.net

Testrite Lollipop Stands

Drinkworks Home Bar by KEURIG Display

Drinkworks needed a display with a strategic marketing design for a new product introduction with variations per retail channel. This display is designed with a customized look for various retailers. Bish Creative Displays produced and installed in 1,000 stores within a 6-month time period to help Drinkworks launch a new product category. For more information, contact Bish Creative Display, 945 Telser Rd, Lake Zurich, IL 60047; (Web Site) www.bishdisplay.com

Gatorade Lighting Display

Gatorade’s BOLT24 needed a small, but high-capacity merchandising vehicle to deliver the brand’s iconic branding and fit virtually everywhere an athlete makes purchases. A small footprint display at 18″ square extended the iconic Black/White color cues from the brand, and incorporated a strobing LED behind the logoed header box to bring the lightning BOLT in play. This display was created by Universal, 726 E. Highway 121 Business, Lewisville, TX 75057; (Web Site) www.udfc.com