Beyond Yoga, recently acquired by Levi Strauss, has opened its first store in Santa Monica, CA. The 4,000 sq. ft. store will showcase all of its category offerings for the first time including active, lifestyle, maternity, sleepwear, extended sizing, men’s and toddler leggings.
Opening the first store in Los Angeles is a natural location for the LA-founded, designed and manufactured brand. Los Angeles is home to many of the brand’s most loyal fans, who can now get the full brand experience.
As customers walk through the doors, they are warmly greeted by the brand’s expansive collection of products, which pop against the neutral background of the store. The store is purposefully soft – just like the brands signature leggings, tees and tanks – with a familial feeling. There are dedicated spaces to rest and re-energize, with chairs and couches that were designed in its signature Spacedye fabric. The space was designed with curved walls, archways and furniture reflecting the softness and strength of the brand’s buttery soft fabric.
Beyond Yoga Opens First Store With More On The Horizon
