Bluemercury, a leading luxury beauty retailer and Macy’s nameplate, has announced a new store design. Aligned to its 25th anniversary, this marks the next step forward in the retailer’s ongoing omni evolution coined “The New Blue,” whereby it seeks to redefine modern luxury in beauty.
As part of this evolution, Bluemercury recently introduced an overhauled in-store retail design including hyper-personalized service offerings, highly curated assortments, and unmatched expertise courtesy of the brand’s Beauty Experts. “The New Blue” brick and mortar format is now present in eight locations across coveted U.S. neighborhoods with many more planned in the future.
Bluemercury Unveils New Store Design
