Bowling Center TV Debuts In Major Markets

Bowling Center Television (BCTV), (www.mybctv.com), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, announced its debut in several prominent DMA’s.
BCTV’s premiere in New York, Philadelphia, Charlotte and Tampa-St. Petersburg marks the beginning of one of the largest planned DOOH/CTV deployments to date. The network is now poised for rapid expansion with installations in 1,000 bowling centers located across the country, scaling to 13,000 screens. Advertisers can now take advantage of the enormous reach of America’s largest participatory sport, bowling, engaging with more than 67 million people annually. The BCTV footprint of screens throughout each bowling center provides a domination platform for advertising messaging.
Cliff Kaplan, Chairman of BCTV, said, “We eagerly anticipate the expansion of the BCTV experience, reaching more bowling centers and connecting with broader audiences.”