A brand new, energizing blend is making a debut at The Human Bean drive thrus across the U.S. The franchise is releasing its fresh and flavorful proprietary Bright Energy energy drink – an innovative formula containing 160 mg. of caffeine and a special vitamin blend per 16 oz. Serving.
“We take such pride in the quality of our coffees, and this is a natural next step,” said Dan Hawkins, co-founder and CEO of The Human Bean. “We knew we could offer something special to energy consumers. Our blind consumer testing and test pilot store performance has been over the top successful. The work our innovations team put into the formulations, testing, and launch has produced something that aligns with our quality promise, and is simply delicious.”
Baristas will be encouraging their customers to experiment with their own custom creations to fuel up with a boost of flavor, choosing from over 28 flavor additions and three Bright Energy bases, including Original, Lime and Sugar-Free. All Bright Energy drinks can be made iced or blended.