Broken Shed Vodka, announced its new U.S. creative campaign, “Vodka from a Different World.” Just like its birthplace in New Zealand, Broken Shed Vodka prides itself on being different with its distinct sustainable distillation process.
“Our ‘Vodka from a Different World’ campaign invites consumers on a journey to the awe-inspiring environment of New Zealand, a place that is celebrated for doing things differently – including how Broken Shed makes our award-winning vodka using only three ingredients, two of them water,” said Jean-Marie Heins, CMO, Broken Shed Vodka. “This campaign is designed to entice vodka enthusiasts to discover how vodka made differently can quench their thirst for discovery. ”
The campaign includes off-premise and on-premise, point-of-sale, and coast-to-coast event activations.