Brooks Running is launching ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market.
Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the recommerce partner to the world’s leading brands, to power ReStart and ensure a seamless shopping experience. Through its proprietary Recommerce Operating System, Trove is accelerating the shift toward more profitable and sustainable business models, processing more than one million items annually for brand partners and keeping already made items in use. Between 2016 and 2022, 3 million kilograms of greenhouse gas emissions were avoided by extending the life of millions of items through Trove-powered resale.
Brooks Launches ReStart Recommerce
