Brugal, the renowned ultra-premium rum producer in the Dominican Republic, recently unveiled an immersive pop-up experience at Miami International Airport. The month-long pop-up invited visitors to embark on a captivating journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal’s ultra-premium double-aged rum, Brugal 1888.
Guests of drinking age are warmly welcomed by Brugal ambassadors to a bespoke bar, offering guided tastings of Brugal 1888 and insights into its craftsmanship.
The pop-up also featured a curated gallery space – a heritage wall of portraits and historic artifacts weaving the tale of Brugal’s origins, its 135-year history, and its passionate pursuit of rum mastery. A dedicated lounge space provided a comfortable retreat. QR codes throughout allowed guests to leave with a scrolling library of cocktail recipes and educational masterclasses about Brugal 1888 for further exploration.
Brugal Rum Pop-Up Experience Lands At Miami Intl. Airport
