Bud Light Pumps Up Fans For Football

Bud Light is getting fans across the country hyped-up for this year’s football season.
“As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season,” said Alissa Heinerscheid, V.P., Marketing for Bud Light. “We’re helping fans everywhere start the season right, bringing to life the magical sound of a crisp Bud Light being opened and kickstarting the best time of year.”
Bud Light is once again helping fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans’ respective rally cries and cheers. The new packaging includes a “For the Fans” pack to rally fans no matter which team they rep.
In partnership with the NFL, Bud Light is launching “Bud Light x NFL Ultimate Fandom,” a new NFT collection which will provide diehard fans an opportunity to engage with Bud Light and their favorite team at a whole new level. Each collectible is designed to replicate Bud Light’s limited-edition NFL packaging across all 32 teams in a digital world.