Bud Light has launched the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride. The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and center.
The Bud Light Texas pack will become the core Bud Light product sold within state lines.
“The pride Texans have for their beloved state is second to none and our new Bud Light Texas pack is a symbol of that, allowing residents to authentically celebrate their roots, no matter which corner of the state they call home,” said Andy Goeler, V.P., Marketing, Bud Light