Bumble Bee Seafood is eliminating an estimated 23 million pieces of plastic waste per year by becoming the first shelf-stable seafood brand to change its multipack can product packaging from shrink wrap to readily recyclable paperboard cartons. The change will apply to all multipacks produced by Bumble Bee, a total of 23 SKUs including 4-can, 6-can, 8-can, 10-can and 12-can packages.
The paperboard is made from 100% recycled material, with a minimum of 35% post-consumer content and is certified by the Forest Stewardship Council. That means that the multipack can product packaging is fully recyclable – both the box exterior and the cans inside.
Retail customers benefit from the flexibility the new package design offers on the shelf, including the option to set the product vertically or horizontally to maximize shelf space.
Bumble Bee Seafood Achieves 98% Readily Recyclable Packaging
