Cineplex Digital Media (CDM), has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of shopping destinations across Canada.
CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centres, including landmark destinations such as CF Toronto Eaton Centre, CF Pacific Centre in Vancouver, CF Chinook in Alberta, CF Rideau Centre in Ottawa, and CF Carrefour Laval in Quebec. This includes nine of the top ten busiest mall locations in Canada, placing key messaging in front of over 680 million shoppers annually.
CDM will leverage its expertise in creative, experience design, data and analytics to provide innovative digital signage solutions.
Cadillac Fairview Selects Cineplex For Digital Signage
