Callaway wanted to take advantage of the spring season when golfers typically reload their golf ball arsenal. Cantilevered shelves clearly present the product to the shopper, making it easy to grab and place into their shopping cart. This display created product awareness and an incremental sales lift for the brand, and for retailers it was easy to setup and stock. This display was created by Great Northern Instore, 395 Stroebe Rd., Appleton, WI 54914; (Web Site) www.greatnortherninstore.com
Callaway Chrome Soft Golf Ball Display
