Global lifestyle brand CASETiFY has opened its first CASETiFY Style Lab in New York City, an immersive consumer-facing retail pop-up bringing fans an inside look at the hottest upcoming trends.
With the recent re-emergence of retro tech and flip phones in fashion reignited by GenZ, the 2,400 sq ft retail space showcases CASETiFY’s best-selling accessories for the foldable Samsung Z Flip4.
CASETiFY’s first NY pop-up will also highlight the creative works of six talented GenZ fashion students, featuring a gallery of styled looks inspired by the brand’s Re/CASETiFY accessories and designs.
In line with its mission of giving new life to old materials, the fashion gallery will be created using only thrifted or upcycled garments to be styled with the Samsung Z Flip4 cases-providing customers a better look at how to style their new accessories.
The CASETiFY Style Lab will also include a Re/CASETiFY collection bin in-store to encourage customers to participate in recycling any retired phone cases.
CASETiFY Opens Its First ‘Style Lab’ Pop-Up Experience In Soho
