Archive by category Marketing Trends

New Directions in Marketing Campaigns

Buffalo Wild Wings Opens Its 100th BWW GO

Buffalo Wild Wings Opens Its 100th BWW GO

Buffalo Wild Wings recently opened its 100th standalone BWW GO location. BWW GO is a takeout and delivery business offering the same wings and sauces guests love with ease and convenience, much closer to the off-premise-seeking consumer. Recognizing a significant shift in consumer behavior post-COVID, Buffalo Wild Wings strategically tapped into the burgeoning demand for […]

Read More

Diageo Partners With ecoSPIRITS To Take Circular Economy To A Global Scale

Diageo Partners With ecoSPIRITS To Take Circular Economy To A Global Scale

Diageo is the first spirits producer to sign a global agreement with ecoSPIRITS, (www.ecospirits.global), for the distribution of Gordon’s, Captain Morgan and Smirnoff in reusable glass packaging format in 18 markets over the next three years. Diageo’s spirits will be sent to participating bars, hotels and restaurants in a 4.5L ecoTOTE designed to be used […]

Read More

Bacardi Cuts Carbon Footprint Of Glass Bottle Production For Spirits Industry

Bacardi Cuts Carbon Footprint Of Glass Bottle Production For Spirits Industry

Bacardi has completed the world’s first commercial production of a glass spirits bottle fueled by hydrogen. Bacardi worked with premium glassmaker, Hrastnik1860, to pioneer new technology that powered a glass furnace with hydrogen as its primary energy source and in doing so cut the Greenhouse Gas (GHG) emissions typically produced as a byproduct of glass […]

Read More

McDonald’s Launches CosMc’s

McDonald’s Launches CosMc’s

McDonald’s has begun testing CosMc’s, a new small-format, beverage-led concept. Inspired by nostalgia and powered by a menu of bold, refreshing beverages, the first CosMc’s location has opened in Bolingbrook, IL. By the end of 2024, McDonald’s plans to open 10 CosMc’s pilot locations across the Dallas-Fort Worth and San Antonio metro areas. CosMc’s menu […]

Read More

SWIG Expands With 250 Franchise Units In Seven New Markets

SWIG Expands With 250 Franchise Units In Seven New Markets

Swig, The Home of the Original Dirty Soda, announced a significant milestone with the successful signing of 250 franchise units across seven new markets: Florida, North Carolina, South Carolina, Tennessee, Arkansas, Missouri, and Idaho – with the first Arkansas, Idaho and Missouri stores opening later this year. The company projects that by the end of […]

Read More

AMC Theatres Launches Its Own Line Of Premium Gourmet Candies

AMC Theatres Launches Its Own Line Of Premium Gourmet Candies

AMC Theatres, the largest theatrical exhibitor in the U.S. and the world, announced that for the first time in its history, an all-new line of AMC-branded premium gourmet chocolate candies – AMC Cinema Sweets – is available to moviegoers at AMC concession stands throughout the U.S. “We spent the last year in research and development […]

Read More

Refillable Popcorn And Drinks Coming To Regal Theatres

Refillable Popcorn And Drinks Coming To Regal Theatres

Regal is introducing a refillable popcorn bucket and soft drink cup at its movie theatres. Guests will be able to refill their collectible containers for only $10 on all subsequent trips to the movies in 2024. Not only do RCC members and Unlimited subscribers receive reduced pricing on the refillable containers, but they accumulate credits […]

Read More

GE Appliances Collaborates With Kroger To Reinvent The Way Consumers Discover Recipes, Shop And Cook

GE Appliances Collaborates With Kroger To Reinvent The Way Consumers Discover Recipes, Shop And Cook

GE Appliances has announced its latest feature for select WiFi connected wall ovens and ranges in collaboration with Kroger. The update offers a new way to discover recipes, shop for ingredients, and cook. Viren Shah, Chief Digital Officer at GE Appliances, said, “We are thrilled to collaborate with Kroger and use our combined expertise in […]

Read More

Champion Athleticwear Unveils New Reverse Weave Iconic Styles To Reduce Microplastic Pollution

Champion Athleticwear Unveils New Reverse Weave Iconic Styles To Reduce Microplastic Pollution

Champion Athleticwear has announced its newest innovation: Eco Future Reverse Weave with CiCLO technology, a patented and science-based solution that allows synthetic textiles to behave more like natural fibers when they enter the environment. Over 60% of today’s textiles are made with plastic-based synthetic fibers like polyester and nylon, which remain indefinitely in the environment […]

Read More

Crocs Fans Invited To ‘Give Old Crocs New Life’

Crocs Fans Invited To ‘Give Old Crocs New Life’

Crocs is taking steps to further its circularity ambition with the launch of a new Retail Takeback Pilot Program. This program invites consumers to give their old Crocs shoes new life by bringing them into Crocs retail stores in select states. Crocs will then leverage partnerships and product innovation to strive towards giving each pair […]

Read More

Target Introduces New Products To Support Guests’ Wellness Journey

Target Introduces New Products To Support Guests’ Wellness Journey

Target Corp. is introducing more than 1,000 new wellness-related products starting at just $1.99 to support guests on their wellness journey. Target’s 1,000 new wellness products, including hundreds that are exclusive to Target, bring a one-of-a-kind shopping experience to its guests. From supplements and hydration boosters to skincare and functional beverages, the retailer’s assortment brings […]

Read More

Ford & Resideo Launch ‘EV-Home Power Partnership’

Ford & Resideo Launch ‘EV-Home Power Partnership’

Ford and Resideo Technologies announced a joint simulation project to explore vehicle-to-home (V2H) energy management called the “EV-Home Power Partnership,” designed to explore the potential of electric vehicle batteries to support optimal home energy management. The project will explore, test and quantify the customer benefits of pairing bi-directional EV charging with a Resideo smart thermostat […]

Read More

Hyundai, Kia & Samsung Collaborate On Connecting Mobility And Residential Spaces

Hyundai, Kia & Samsung  Collaborate On Connecting Mobility And Residential Spaces

Hyundai Motor Co. and Kia Corp. have signed an agreement with Samsung Electronics for a Car-to-Home and Home-to-Car service partnership, aiming to enhance the connectivity between residential and mobility spaces. Hyundai and Kia customers will be able to remotely control digital appliances via touch and voice commands through their cars’ in-car infotainment systems. Conversely, they […]

Read More

Walmart Celebrates Re-Grand Opening Of 117 Remodeled Stores Across U.S.

Walmart Celebrates Re-Grand Opening  Of 117 Remodeled Stores Across U.S.

Walmart recently celebrated the “Second Best Day” for 117 stores nationwide, the largest rollout of re-grand openings in company history. “We’re investing more than $9 billion over a two-year period to upgrade more than 1,400 of our stores across the U.S.,” said John Furner, CEO, Walmart U.S. “With nearly 90% of the U.S. population living […]

Read More

Kohl’s Opens Downtown Milwaukee Store

Kohl’s Opens Downtown Milwaukee Store

Kohl’s, the Wisconsin-based retailer, has opened for business in downtown Milwaukee. Stepping into the historic anchor space in The Avenue Mall, Kohl’s new store will offer downtown shoppers a convenient destination for incredible, everyday value that Kohl’s is known for. Kohl’s new store is distinctly unique to Milwaukee. Connected to the city’s Third Street Market […]

Read More

LEGO Discovery Center Washington D.C. Opens

LEGO Discovery Center Washington D.C. Opens

Merlin Entertainments has opened the LEGO Discovery Center Washington, D.C. The attraction builds on the wider partnership Merlin has with the world-famous LEGO brand across the globe, which includes next generation LEGO Discovery Centers, LEGOLAND Discovery Centers and LEGOLAND Resorts globally, including LEGOLAND theme parks and hotels, over four continents. LEGO Discovery Center Washington, D.C. […]

Read More

Newest Crayola Family Attraction Slated For Popular Vacation Destination In Tennessee

Newest Crayola Family Attraction Slated For Popular Vacation Destination In Tennessee

BrightColors LLC and Kingsmen Xperience Inc., in association with Crayola, announced that Pigeon Forge, TN will be home to the newest Crayola Experience family entertainment venue. The next generation Crayola Experience will add its unique splash of color to Tennessee’s popular vacation destination in fall 2024. The 30,000 sq. ft. indoor family entertainment center will […]

Read More