Archive by category Marketing Trends

New Directions in Marketing Campaigns

The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

Coca-Cola has launched 100% recycled plastic bottles across Canada. All 500-mL sparkling beverages bottles sold by The Coca-Cola Company in Canada will be made with 100% recycled plastic (excluding caps and labels) by early 2024. The company is the first to launch multiple sparkling beverages in 100% recycled plastic bottles across Canada. “This means that […]

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Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks recently launched a reusable cup test in 12 Starbucks stores in California. Customers at participating stores could bring their own personal cup in café or drive-thru, be offered a Borrow A Cup from Starbucks, or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in […]

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Meijer Celebrates Hispanic Heritage

Meijer Celebrates Hispanic Heritage

In celebration of Hispanic Heritage Month, Meijer recently highlighted a collection of specific grocery brands, home goods, assorted gifts and clothing at all supercenters to elevate Hispanic-owned businesses and celebrate the histories, cultures and contributions of their communities. Meijer shoppers could learn more about and purchase a wide variety of featured grocery and general merchandise […]

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Kroger Adds Mercado Brand To Its Brands’ Roster

Kroger Adds Mercado Brand To Its Brands’ Roster

Kroger has launched Kroger Mercado, a Hispanic-inspired brand joining its Our Brands’ roster of products exclusively sold at Kroger Stores. Kroger’s Mercado’s line offers more than 50 products, including fresh meat, beverages, snacks, sides, and desserts. Kroger Mercado celebrates the tradition of Latin American foods with authentically inspired products, ranging from core Hispanic ingredients for […]

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Seattle Amazon Fresh Location Becomes World’s First Grocery Store To Achieve Zero Carbon Certification

Seattle Amazon Fresh Location Becomes World’s First Grocery Store To Achieve Zero Carbon Certification

The Seattle Amazon Fresh store has become the world’s first grocery store to achieve Zero Carbon Certification from the International Living Future Institute (ILFI). The 35,000 sq. ft. store opened in 2022, and was built with sustainability in mind. Its many climate-forward features include a natural-refrigerant-based refrigeration system, all-electric kitchen and hot water heating systems, […]

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Groundbreaking Hannaford Store Takes On New Sustainability Challenge

Groundbreaking Hannaford Store Takes On New Sustainability Challenge

Hannaford Supermarkets announced that an Augusta, ME store that made history for its sustainable construction will pursue a new standard that puts ecology at the core of its daily work. The Hannaford Cony Street store is pursuing the Living Building Challenge Core green building certification, a regimen of sustainability standards developed by the International Living […]

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Whole Foods Market Co-founder Launches Health And Wellness Company Love.Life

Whole Foods Market Co-founder Launches Health And Wellness Company Love.Life

Love.Life, has announced plans for its first flagship location. Love.Life provides a one-stop immersive health experience by combining nourishing food, evolved medical care, and wellness therapies. With licensed physicians practicing telehealth nationwide, Love.Life empowers individuals to proactively improve their health by focusing on the root causes of chronic diseases and offering comprehensive solutions. “Love.Life aims […]

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GNC Now Offers Free Healthcare Services

GNC Now Offers Free Healthcare Services

GNC has launched its free supplemental healthcare service, GNC Health, available exclusively to GNC PRO Access members and as part of the brand’s reimagined loyalty program. For a fixed fee of $39.99 per year, the upgraded GNC PRO Access membership now offers free healthcare services, including telehealth appointments to address urgent care and personal health […]

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Whataburger Debuts New Digital Kitchen

Whataburger Debuts New Digital Kitchen

A first-of-its-kind, exclusively digital-only Whataburger restaurant has opened in Austin, TX. The new concept, the Whataburger Digital Kitchen, elevates the Guest’s digital ordering experience and makes it more convenient to grab your Whataburger favorites on the go. The all-new digital kitchen is centered around a convenient, exclusively to-go experience featuring the first “Digital Pick-up Lane” […]

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Thor’s Skyr Taps Blendid To Debut First Skyr Robotic Smoothie Kiosks

Thor’s Skyr Taps Blendid To Debut First Skyr Robotic Smoothie Kiosks

Blendid, a robotic food service solutions leader, announced that Thor’s Skyr, the American-made skyr brand using innovative Icelandic methods developed over 1000 years and all natural ingredients, will open its first autonomous robotic kiosk locations powered by Blendid technology later this year. The Thor’s Skyr by Blendid locations will be the first robotic kiosks in […]

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Lowe’s Launches Home Repair Workshops

Lowe’s Launches Home Repair Workshops

Lowe’s has debuted Home Repair Workshops, where knowledgeable Lowe’s red vest associates teach customers home repair and maintenance DIY skills through live, interactive workshops. Home Repair Workshops will be hosted in 100 stores across the U.S. on weekends, offering DIYers and homeowners the opportunity to develop their home repair skills. Participating Lowe’s stores will have […]

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Home Depot Sets Goal For Battery-powered Products

The Home Depot expects that by the end of fiscal year 2028, more than 85% of U.S. & Canada’s sales in outdoor power equipment, specifically push lawn mowers and handheld outdoor equipment like leaf blowers and trimmers, will run on rechargeable battery technology instead of gas. This transition will reduce over 2,000,000 metric tons of […]

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Chick-fil-A Tests Two Restaurant Concepts

Chick-fil-A Tests Two Restaurant Concepts

Chick-fil-A is testing two new restaurant concepts, a new elevated drive-thru and a walk-up design, which combine digital ordering with Chick-fil-A’s signature hospitality to make getting their Chick-fil-A favorites more convenient than ever before. The drive-thru concept will be located in the Atlanta metro area and the walk-up concept will open in New York City. […]

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sweetgreen Pilots Automation At New Store

sweetgreen Pilots Automation At New Store

sweetgreen has opened its first restaurant powered by automation. The pilot store, located in Naperville, IL, debuts new technology called the sweetgreen Infinite Kitchen. The new format allows for quicker pace and increased accuracy-while creating efficiencies that allow the team to focus on fresh prep and intimate hospitality. Guests can watch the technology at work, […]

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Levi’s Announces Sustainable Innovation

Levi’s Announces Sustainable Innovation

In conjunction with the 150th anniversary of the iconic Levi’s 501 jean, the Levi’s brand is featuring a suite of products – a Plant-Based 501, a hemp-cotton blend Selvedge 501 and a Circular 501 – that show how new thinking and technologies can be applied to an age-old classic, pointing the way to the future. […]

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Brooks Launches ReStart Recommerce

Brooks Launches ReStart Recommerce

Brooks Running is launching ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market. Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the […]

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Seven Automakers Unite To Create Leading High-Powered Charging Network

Seven Automakers Unite To Create Leading High-Powered Charging Network

Seven of the world’s leading automakers – BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – are creating a joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable. The joint venture will include the development of a new, high-powered charging […]

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Rove To Build First-Of-Its-Kind Full-Service EV Charging Centers

Rove To Build First-Of-Its-Kind Full-Service EV Charging Centers

Rove, a developer of full-service electric vehicle (EV) charging centers, confirms plans to build six locations in Southern California. Focused on fast, smart, and reliable charging, each Rove will host 40 ultra-fast, direct-current fast chargers (DCFC), capable of reaching speeds up to 350 kW – making a full charge possible in as little as 15 […]

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Coca-Cola North America Ramps Up Reusable Packaging Pilots

Coca-Cola North America Ramps Up Reusable Packaging Pilots

Coca-Cola has announced that by 2030, 25% of its global product volume will be served to consumers in reusable packaging. Reusable packaging options include returnable bottles and refillable cups for fountain dispensers. The company is accelerating its test-learn-scale approach with several reusable packaging pilots in North America, including a new partnership with r.Cup – which […]

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Community Recycling Units Launch At Sam’s Club Locations

Community Recycling Units Launch At Sam’s Club Locations

Sam’s Club has launched self-service recycling units in the Northwest Arkansas area. With a goal to launch 30 or more this year, Sam’s Club aims to make recycling more accessible to communities. Through this new self-service recycling program, communities will be able to drop off materials from eight different waste streams, including paper boxes, PET […]

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