What’s Happening in Promotion & Marketing
Walgreens has appointed Tracey Koller as Sr. V.P. & Chief Merchandising Officer. Koller will be responsible for leading merchandising strategy across all categories, and the deployment of merchandising plans and programs that will drive Walgreens’ competitive advantage. Most recently, Koller was Chief Merchandising Officer at Party City. She brings more than 30 years of experience […]
MAC Cosmetics has appointed Emily Bromfield as Sr. V.P., Global Marketing. Bromfield will oversee the brand’s global marketing strategies across all categories and channels. With a distinguished career marked by two successful exits and a blend of experience from global beauty giant L’Oréal to entrepreneurial ventures, Bromfield brings unparalleled expertise to MAC.
KFC has named Catherine Tan-Gillespie Chief Marketing Officer and Chief Development Officer for KFC U.S. In this role, Tan-Gillespie will develop and implement innovative marketing strategies to return the business to growth in the U.S. Tan-Gillespie joins KFC U.S. from KFC Canada, where she has served as Pres. & GM since 2022.
Hyundai Motor America has promoted Sean Gilpin to Chief Marketing Officer. Gilpin will lead marketing for Hyundai’s U.S. business, overseeing both creative and performance. Gilpin rejoined Hyundai in July 2023 from INNOCEAN USA, Hyundai’s creative marketing partner agency, where he served as Chief Business Officer.
Panera Bread has appointed Mark Shambura Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. Shambura has previously held marketing leadership roles for top brands including Chipotle, MOD Pizza, and most recently at Papa Johns.
National Vision Holdings has appointed Mark Banner as Chief Stores Officer. Banner joins the company after a seven-year tenure at Sleep Number. National Vision is one of the largest optical retail companies in the U.A. with over 1,200 stores .
Amy’s Kitchen, the trailblazer in organic and natural frozen food, has appointed Mel Cash as Chief Growth Officer. Cash joins Amy’s Kitchen from her previous role as Chief Marketing and Innovation Officer at Nestlé North America, where she helped elevate brands such as Stouffer’s and Sweet Earth.
Campbell Soup Company has appointed Jill Pratt as Sr. V.P., Chief Marketing Officer of its Meals & Beverages division. She will be responsible for driving profitable growth for an iconic portfolio of brands, including Campbell’s, Chunky, Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs and V8.
General Mills has appointed Asheesh Saksena Chief Strategy & Growth Officer with global accountability for the company’s strategic planning process. Saksena most recently served as Chief Growth Officer for Gap, Inc.
Lowe’s Companies, Mooresville, NC, a leading home improvement company, has promoted Jennifer Wilson to Sr. V.P., Chief Marketing Officer. Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network.
Beam Suntory, a world leader in premium spirits, has named John Alvarado as the company’s US Chief Brands Officer. Alvarado will be based in Chicago and is charged with leveraging the heritage and quality of Beam Suntory’s beloved brands to expand and deepen the company’s connections with the next generation of spirits drinkers across the […]
Genesis Motor America has named Drew Slaven to the newly established role of Chief Marketing Officer. He will lead all Genesis marketing strategy and activations in the U.S., growing awareness while supporting increased sales and market share growth. Slaven will be responsible for the development, implementation, and management of marketing messages. Prior to joining Genesis, […]
Trion, a Wilkes-Barre, PA-headquartered manufacturer of display products, (www.triononline.com), has announced the third generation of Thalenfeld family leadership with the appointment of the new company President, Adam Thalenfeld. The succession of family ownership with Adam and sister Rebecca continues a tradition established by their grandfather David Thalenfeld when he founded Trion in 1965.
Rebecca Dye Yonushonis has joined New Belgium as Chief Marketing Officer. Rebecca brings 20+ years of marketing experience across an array of industries to New Belgium.
Bayer has appointed Samantha Avivi as the new Chief Marketing Officer for its Consumer Health division in North America. Avivi was most recently the Chief Marketing Officer at Advance Auto Parts where she executed the company’s omnichannel strategy and operations.
Pizza Hut has appointed Kalen Thornton as Global Chief Brand Officer and Melissa Friebe as Chief Marketing Officer. Thornton will lead Pizza Hut’s global brand strategy and oversee all aspects of marketing across 110 markets. Thornton most recently served as V.P., Sports & Entertainment Marketing for PepsiCo. Friebe joins Pizza Hut from Taco Bell, where […]
Hy-Vee has appointed Jessica Hendrix as Exec. V.P., Chief Marketing Officer, & President of Hy-Vee’s retail media network RedMedia. Hendrix was most recently President & CEO of Saatchi & Saatchi X, the shopper marketing agency of parent company Publicis Groupe.
Maesa, a leading beauty incubator, has appointed Molly Kennedy as its new V.P., Marketing, Kristin Ess Hair. Prior to joining Maesa, Kennedy spent 13 years at Unilever where she drove of impactful work including driving exponential growth for Dove Men+Care. She will report to Chief Brand Officer, Oshiya Savur.
Verizon Communications has appointed Leslie Berland as Exec. V.P. & Chief Marketing Officer. Berland brings over two decades of strategic and creative marketing expertise, transforming world-class brands such as Peloton, Twitter and American Express. Most recently, Berland served as Chief Marketing Officer at Peloton, where she led global marketing and communications.
Jones Soda Co. has named Jerry Goldner as Chief Growth Officer. Goldner brings more than 30 years of food and beverage experience to the craft soda brand. He has held senior executive positions at Kellogg, Nestle, and Stryve Foods. At Jones, he will lead programs to drive company sales growth.