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What’s Happening in Promotion & Marketing

Mattel Appoints C. Farrell As EVP & Chief Strategy Officer

Mattel Appoints C. Farrell As EVP & Chief Strategy Officer

Mattel has. announced that Christopher Farrell has joined the Company as Exec. V.P. & Chief Strategy Officer. Farrell will lead strategic planning and corporate development for the Company, including identifying opportunities to accelerate growth and profitability. Farrell joins Mattel from Ahold Delhaize, the Dutch multinational food retailer, where he was Global Head of M&A.

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Constellation Brands Announces New Marketing Leadership Appointments

Constellation Brands has announced new marketing leadership appointments. Mallika Monteiro has assumed expanded responsibility for beer marketing as EVP, Chief Growth & Digital Officer and Managing Director, Beer Brands. Matt Lindsay has been appointed SVP, Chief Marketing Officer – Beer Division. Greg Gallagher has been appointed SVP, Brand Marketing. Rene Ramos has been appointed SVP, […]

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Designer Brands Names O’Donnell As Brand President

Designer Brands Names  O’Donnell As Brand President

Designer Brands, a leading marketer of footwear and accessories, has named Andrea O’Donnell to the role of Brands President. O’Donnell will be globally responsible for Designer Brands’ full suite of Owned and licensed brands, which includes Keds, Vince Camuto, Topo Athletic, Hush Puppies, Le TIGRE, Lucky Brand, Jessica Simpson, Kelly & Katie, Crown Vintage, and […]

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Whataburger Names Scott Hudler As CMO

Whataburger Names Scott Hudler As CMO

Whataburger has hired Scott Hudler as its new Sr. V.P. & Chief Marketing Officer. Hudler is an experienced executive with 30 years’ experience in marketing, having built impactful campaigns and digital strategies for Popeyes, Mars, Dunkin’, Dick’s Sporting Goods and Torchy’s Tacos. Most recently, Hudler served as President and Chief Growth Officer of Cotton Patch […]

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Pernod Ricard NA Appoints Colin Kavanagh As CMO

Pernod Ricard NA Appoints Colin Kavanagh As CMO

Pernod Ricard North America has appointed Colin Kavanagh as Chief Marketing Officer with the role aimed at continuing Pernod Ricard’s transformation into a more consumer-centric company, accelerating growth and driving its digital transformation. Kavanagh brings 25 years of international experience in various Pernod Ricard businesses such as Irish Distillers, Corby Spirit & Wine, and Absolut, […]

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NIKE Announces Marketing Leadership Changes

NIKE announced marketing leadership changes. Nicole Hubbard Graham will become the company’s new Chief Marketing Officer. Graham, a former 18-year Nike veteran, will lead Nike’s Global Brand Marketing team and oversee all aspects of Marketing. John Hoke, a 30-year Nike veteran, will become Chief Innovation Officer. Succeeding Hoke as Chief Design Officer will be 26-year […]

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Ford Appoints Marketing Executives Ford Motor Co. has announced key leadership appointments.

Ford Appoints Marketing Executives Ford Motor Co. has announced key leadership appointments.

Elena Ford, Ford’s Chief Customer Experience officer, has been named Chief Dealer Engagement Officer. She will work with Ford’s 10,000 dealers worldwide to accelerate their transformation into a competitive differentiator across Ford Blue, Ford Model e, Ford Pro and Lincoln. Lisa Materazzo, formerly Toyota’s top marketing executive in North America, is joining Ford as Global […]

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El Pollo Loco Names Jill Adams New CMO

El Pollo Loco Names Jill Adams New CMO

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, has appointed Jill Adams as CMO. Adams has spent 14 years in the restaurant industry, serving previously as Sr. V.P., Marketing at QDOBA. Most recently Adams was the V.P., Marketing at Mister Car Wash, the largest car wash in North America with 450 locations.

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Toyota Motor N.A. Announces Exec. Changes

Toyota Motor North America has announced marketing executive changes. Michael Tripp has been promoted to Group V.P., Toyota Marketing, responsible for advertising, merchandising, and motorsports. Joe Moses has been promoted to V.P., Vehicle Marketing & Communications, responsible for marketing strategy and creative asset development.

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