What’s Happening in Promotion & Marketing
CEC Entertainment has appointed Mark Kupferman to Chief Insights & Marketing Officer for its flagship brand, Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings. Kupferman comes to Chuck E. Cheese with 25 years of marketing experience, most recently, with Ruth’s Chris Steak House.
Target has named Lisa Roath as Exec. V.P. & Chief Marketing Officer. Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. She will report to Cara Sylvester, Exec. V.P. & Chief Guest Experience Officer. A 17-year Target veteran, […]
General Motors has named Norm de Greve as Sr. Vice President and Chief Marketing Officer. De Greve joins GM from CVS Health, where he has served as chief marketing officer since 2015. While at CVS Health, de Greve helped transform the company from America’s corner drug store to the largest consumer health care company in […]
The Wonderful Co. has appointed Benal Serin as Senior Vice President of Marketing. In her new role, Serin will be responsible for leading all marketing efforts in Wonderful’s industry-leading product portfolio that includes nuts (Wonderful Pistachios), juice, tea, and arils (POM Wonderful), and citrus (Wonderful Halos mandarins and Wonderful Seedless Lemons) businesses. Serin will play […]
Under Armour has appointed Jim Dausch as Executive Vice President, Chief Consumer Officer. As Chief Consumer Officer, Dausch will lead the company’s global brand, marketing, digital engagement, and customer experience across all commerce channels. He will report directly to CEO Stephanie Linnartz. Dausch joins Under Armour from Marriott International, Inc., where he served as Global […]
Chobani, the next generation food and beverage company originally known for its Greek yogurt, has named Thomas Ranese as its new Chief Marketing Officer. Ranese joins the Chobani executive leadership team from Abbott having previously served in marketing leadership roles at Uber and Google.
Vans has appointed footwear industry veteran Drieke Leenknegt as its new Global Chief Marketing Officer. Serving in leadership roles with Timberland and Nike prior to arriving at Vans, Drieke brings more than 20 years of knowledge across marketing and communications.
Hormel Foods, has appointed Scott Aakre as CMO of the Hormel Foods Retail business, which include such brands as Planters, Skippy, Dinty Moore, Hormel chili, Corn Nuts, Herdez and SPAM. Aakre most recently was Sr. V.P., Brand Fuel, which includes the company’s innovation and shopper insights teams.
Dutch Bros, one of the fastest-growing brands in the foodservice and restaurant industry in the U.S. by location count, has appointed Tana Davila as Chief Marketing Officer. As CMO, Davila will oversee brand and product marketing, creative and the Dutch Bros rewards program.
Serta Simmons Bedding, Inc., a leading global sleep company, has appointed Tim Oakhill CMO. Oakhill previously held various marketing roles including Chief Marketing Officer at Simmons Bedding. In these roles, Oakhill drove significant sales growth. More recently, he founded one of the industry’s first direct-to-consumer brands, Yogabed.
Subway announced new senior leadership appointments. Former EMEA President, Mike Kehoe, will return to the U.S. as Global Chief Development Officer, focused on setting the global strategy for traditional and nontraditional development In addition, Subway has promoted Cristina Wells to Sr. Vice President of U.S. Marketing.
Marco’s Pizza has appointed Denise Lauer as Chief Marketing Officer. Lauer has an extensive background developing high-performing, data-driven marketing and communications strategies for both startups and leading brands, including Morton Salt, PepsiCo – Quaker Foods & Snacks, FedEx, and Eaton Corp.
Tractor Beverage, one of North America’s fastest-growing beverage brands, has appointed Gus Rios as Sr. V.P., Marketing. Rios brings a wealth of experience to the company, including recent roles at Coca-Cola and PepsiCo. Rios will oversee the company’s brand strategy, advertising, and customer engagement.
Sutherland Packaging, a leader in corrugated p.o.p. displays, has expanded its digital print capabilities with the world’s second HP Pagewide C550 Digital Press. Sutherland is among the first U.S. suppliers to add the newest generation of HP’s single-pass digital press, which features offset-quality printing in more than 16,000 vibrant colors at speeds comparable to conventional […]
Rite Aid has named Jeanniey Walden as Sr. V.P & Chief Marketing Officer. Walden will play a critical role in the company’s growth strategy to help create meaningful customer and member experiences. She will also oversee the expansion of Rite Aid’s ice cream brand, Thrifty.
Bacardi has announced the appointment of Roberto Ramirez Laverde as Global SVP, BACARDI rum. Ramirez Laverde takes on an open role following the promotion of Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Ramirez Laverde reports to Duggan and joins the Marketing Leadership Team. During his previous […]
Levi Strauss & Co. has appointed Kenny Mitchell as Sr. V.P. & Chief Marketing Officer of the Levi’s brand. Mitchell will be responsible for advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share. Mitchell joins Levi Strauss & Co. […]
Mercedes-Benz USA (MBUSA) has appointed Melody Lee as Chief Marketing Officer. Melody Lee joins MBUSA from global design company MillerKnoll, where she served as Sr. V.P., Global Brand & Product Marketing, leading brand strategy across Herman Miller and Knoll’s products.
Stila Cosmetics has appointed Mary Rodrigues as Chief Marketing Officer. Rodrigues will oversee brand and product marketing, creative, consumer insights, membership, and global communications. Rodrigues was formerly the Sr. VP., Marketing and E-commerce for RéVive skincare.
CEC Entertainment has appointed Sean Gleason as Chief Marketing Officer for Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings. Gleason will lead all marketing functions, menu innovation, guest insights, communications, as well as digital marketing and consumer journey initiatives.