What’s Happening in Promotion & Marketing
Arby’s has named Rita Patel as Brand Chief Marketing Officer. Patel will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. Patel joined Inspire Brands in 2020 as Brand CMO for Buffalo Wild Wings.
BlueTriton Brands, producer of a portfolio of purified water brands, has appointed Kheri Holland Tillman, as Chief Marketing Officer. Tillman has driven national and global integrated business strategies for an array of prominent brands such as Jell-O, JBL and Dos Equis.
Tyson Foods has named Melanie Boulden as Executive Vice President, Chief Growth Officer. Boulden will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. Boulden will oversee functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics. Boulden most […]
Advance Auto Parts, a leading automotive aftermarket parts provider, has promoted Herman Word, Jr. to Exec. V.P. U.S. stores and Carquest Independents. Word joined Advance in 2003 and had served as Division President, Carquest North America, leading Carquest Branded Stores since 2019.
Impossible Foods has appointed Leslie Sims as Chief Marketing & Creative Officer. Sims joins the company from Deloitte Digital. Under Sims’ leadership, the company plans to significantly increase consumer awareness and trial.
Little Caesars has named Greg Hamilton as CMO. Hamilton is being promoted from his role as Sr. V.P. Marketing with Little Caesars. Hamilton has played a key role in the brand’s high-profile initiatives, including its first Super Bowl commercial and its integration with The Batman movie and Call of Duty.
Heaven Hill has appointed Matt Blevins as CMO. Blevins, who has 20 years of marketing experience working with the Jack Daniels Tennesse Whiskey portfolio, will continue to elevate Heaven Hill’s strategic growth plan and diverse, award-winning portfolio of brands.
REI Co-op has appointed Mary-Farrell Tarbox as V.P., Physical Stores & Retail Operations. Tarbox will provide strategic leadership for REI’s 180 physical stores and retail operations team, which account for more than three-quarters of the company’s 16,000+ employee base.
Bacardi has named Pete Carr, previously Regional President for North America, to the newly created role of Exec. V.P. & Global Growth Officer. Carr will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships.
Nutrabolt, marketer of C4 Energy, Cellucor, and XTEND health and wellness brands, has named Robert Zajac as CMO, and Sabba Naserian as Chief Growth Officer. Most recently, Zajac was SVP, Global Brand Marketing at Abercrombie and Fitch. Sabba Naserian previously served as Nutrabolt’s V.P., Global Dev.
Estée Lauder has promoted Guillaume Jesel to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development. In this new position, Guillaume will continue to oversee TOM FORD BEAUTY. Prior to leading TOM FORD BEAUTY, Guillaume spent a decade with M·A·C Cosmetics.
Bacardi Limited has promoted Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. In addition to his continued leadership of BACARDÍ rum, he will add MARTINI, DEWAR’S, WILLIAM LAWSON’S, D’USSÉ Cognac, among others. Duggan’s ascension is the culmination of a 17-year-tenure at Bacardi that began as an Assistant […]
Kellogg Company has appointed Doug VanDeVelde as Chief Growth Officer, responsible for Marketing, R&D, Revenue Growth Management, and Insights & Analytics. Throughout his 25-year career at Kellogg VanDeVelde has served in a number of leadership roles, including Sr. V.P., Global Breakfast Category, and Sr. V.P., Marketing & Innovation for Morning Foods.
Mars Wrigley has appointed Gülen Bengi as Global Chief Growth Officer. Bengi will be leading the Mars Wrigley portfolio’s growth agenda and report to Mars Wrigley Global President Andrew Clarke. Bengi most recently served as Executive Vice President, Hair Care at Unilever.
Estee Lauder has appointed Justin Boxford as Global Brand President. As Global Brand President, Justin will be responsible for driving Estée Lauder’s short- and long-term strategy, including innovation, product development, North America and international growth, consumer marketing and distribution evolution. He will partner with Estée Lauder’s leadership team to build upon the brands’ enduring relevance […]
Dunkin’ has appointed Jill McVicar Nelson as Chief Marketing Officer. Nelson will guide advertising, brand marketing, field marketing, strategic planning, product innovation, and digital marketing. Nelson joined Dunkin’ in 2011 and served most recently as V.P., Marketing Strategy.
C. Mondavi & Family, has promoted Pam Novak to V.P.,Marketing, overseeing the entire C. Mondavi & Family portfolio. Novak brings more than twenty-four years of industry experience in her new role; seven of those years have been with the C. Mondavi & Family company overseeing the CK Mondavi & Family brand.
Krystal, the original home of the slider in the South, has named Casey Terrell as Chief Marketing Officer. Prior to joining Krystal, Terrell led Digital Transformation for Focus Brands, where he oversaw transformation for all seven brands: Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, Auntie Anne’s, McAlister’s Deli and Jamba.
Kohl’s has named Christie Raymond as Chief Marketing Officer, to lead marketing strategy, brand creative, and media. Raymond joined Kohl’s in 2017 as Sr. V.P., Media and Personalization, and was promoted to Exec. V.P., Customer Engagement, Analytics & Insights in 2020.
The GIANT Company, the Carlisle, PA-headquartered supermarket retailer, has promoted Joanna Crishock to V.P., Marketing & Commercial Planning. In her new role, she will lead all elements of the brand experience including brand strategy, circular, design, loyalty, and social media.