Archive by category Beverage Merchandising

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HTeaO Reaches 100 Locations

HTeaO Reaches 100 Locations

HTeaO, America’s largest iced tea franchise, is celebrating a historic brand milestone with the opening of its 100th location in College Station, TX. HTeaO opened 34 locations and awarded 124 franchise agreements across the country in 2023. “As the specialty beverage industry continues to evolve, we are excited to have strong brand recognition as we […]

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Protein Coffee Launches At Dutch Bros

Protein Coffee Launches At Dutch Bros

For a limited time, customers can get the perfect blend of protein and coffee at all 800+ Dutch Bros locations. The Salted Caramel Protein Latte, with 20g of protein, features a blend of salted caramel flavor, espresso, protein milk, topped with caramel drizzle. “Innovating to meet our customers’ needs is always top of mind,” said […]

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International Delight Cold Foam Creamer Introduced

International Delight Cold Foam Creamer Introduced

International Delight is introducing International Delight Cold Foam Creamer, an innovative new format that elevates coffee creations. With International Delight Cold Foam Creamer, any hot or cold coffee quickly transforms into a “foaming delicious” coffeeshop drink with the flick of a wrist – simply shake it, foam it, then sip it! Cold foam is rapidly […]

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RH Opens RH Indianapolis, At The DeHaan Estate

RH Opens RH Indianapolis,  At The DeHaan Estate

RH has opened RH Indianapolis, The Gallery at the DeHaan Estate, the former home of philanthropist Christel DeHaan. The estate spans 151 acres and over 60 rooms, and represents one of the largest, most inspiring physical expressions of the brand to date. RH Indianapolis seamlessly integrates luxury home furnishings collections from RH Interiors, Contemporary, Modern […]

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Sparkling Ice Launches ‘Anything But Subtle’ Marketing Campaign

Sparkling Ice Launches ‘Anything But Subtle’ Marketing Campaign

The Sparkling Ice brand, crafted by Talking Rain Beverage Co., has launched a new marketing campaign, themed, “Anything But Subtle.” The campaign features Emmy Award-winning actress Annie Murphy, best known for her starring role as over-the-top celebutante Alexis Rose in acclaimed sitcom, Schitt’s Creek. “Sparkling Ice is ‘Anything But Subtle’ – and so is our […]

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Sanpellegrino Promotes Zero Grams Added Sugar Italian Sparkling Drinks

Sanpellegrino Promotes Zero Grams Added Sugar Italian Sparkling Drinks

Sanpellegrino has launched Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks. To celebrate the expansion of its beverage collection, Sanpellegrino is giving fans zero excuses to live La Dolce Vita by offering the chance to win $10,000, which one lucky winner can use toward a trip to Italy. Made with real juice from fruits from […]

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Trion Industries offers Zip Track, a cost-effective anchored merchandising system that maintains and fronts its product offerings in place at all times. Add facings with this easy to install and adjust system. Custom spring tensions and lane depths are available to fit any and all shelf and product needs. Zip Track is manufactured from a […]

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Coca-Cola Launches Coca-Cola Spiced

Coca-Cola Launches Coca-Cola Spiced

Coca-Cola has introduced Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar in the United States and Canada. Coca-Cola spiced blends the iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors. Available sizes include 7.5 fl oz; 12 fl oz; 16.9 fl oz; 20 fl oz; and 2 Liters. This is […]

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Absolut Vodka Launches New Cocktail Line

Absolut Vodka Launches New Cocktail Line

Absolut is entering the Ready-to-Serve category with its new Absolut Cocktails line with Vodka Mojito and Raspberry Lemonade flavors. “With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to officially enter into the Ready-to-Serve space,” said Reshma Dhati, Senior Brand Director of Marketing, […]

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Glenlivet Rum & Bourbon Fusion Cask Selection Debuts

Glenlivet Rum & Bourbon Fusion Cask Selection Debuts

The Glenlivet Scotch whisky, has added The Glenlivet Rum and Bourbon Fusion Cask Selection to its portfolio. A category-first innovation, the new expression offers a one-of-a-kind taste experience by selectively finishing The Glenlivet’s iconic single malt Scotch whisky in casks uniquely crafted by fusing dismantled rum and bourbon barrels. “The Glenlivet Rum and Bourbon Fusion […]

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The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

Coca-Cola has launched 100% recycled plastic bottles across Canada. All 500-mL sparkling beverages bottles sold by The Coca-Cola Company in Canada will be made with 100% recycled plastic (excluding caps and labels) by early 2024. The company is the first to launch multiple sparkling beverages in 100% recycled plastic bottles across Canada. “This means that […]

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Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks recently launched a reusable cup test in 12 Starbucks stores in California. Customers at participating stores could bring their own personal cup in café or drive-thru, be offered a Borrow A Cup from Starbucks, or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in […]

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Kroger Adds Mercado Brand To Its Brands’ Roster

Kroger Adds Mercado Brand To Its Brands’ Roster

Kroger has launched Kroger Mercado, a Hispanic-inspired brand joining its Our Brands’ roster of products exclusively sold at Kroger Stores. Kroger’s Mercado’s line offers more than 50 products, including fresh meat, beverages, snacks, sides, and desserts. Kroger Mercado celebrates the tradition of Latin American foods with authentically inspired products, ranging from core Hispanic ingredients for […]

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Superbird Fuego Proves Spicy Tequila Can Be Delicious

Superbird Fuego Proves Spicy Tequila Can Be Delicious

Superbird is the latest launch by Casa Komos Brands Group (CKBG). Superbird Premium Tequila is now available in three electric expressions, including Blanco, Reposado and the innovative Fuego. Fuego, a jalapeño-infused spicy tequila, adds heat to any tequila cocktail. Superbird’s distinctive packaging features an intricate illustration by Ukrainian tattoo artist Oleg Romaniuk. “The Superbird brand […]

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Broken Shed Vodka Launches ‘Different World’ Campaign

Broken Shed Vodka Launches ‘Different World’ Campaign

Broken Shed Vodka, announced its new U.S. creative campaign, “Vodka from a Different World.” Just like its birthplace in New Zealand, Broken Shed Vodka prides itself on being different with its distinct sustainable distillation process. “Our ‘Vodka from a Different World’ campaign invites consumers on a journey to the awe-inspiring environment of New Zealand, a […]

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Miller Lite Features New Football-Themed Displays

Miller Lite Features New Football-Themed Displays

Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]

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Captain Morgan Enters Alcohol Free Market

Captain Morgan Enters Alcohol Free Market

Captain Morgan is unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the first dark spirit, to join Diageo’s alcohol-free […]

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Pepsi Celebrates 125th Anniversary

Pepsi Celebrates 125th Anniversary

In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]

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Busch Light Introduces Limited-Edition Lager: Busch Light Peach

Busch Light Introduces  Limited-Edition Lager: Busch Light Peach

Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]

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Labatt Introduces NEW Blue Light Apple

Labatt Introduces NEW Blue Light Apple

Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]

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