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ZOA is looking to build on its success in the energy-drink field with a new marketing platform called “Fuel Something Bigger” that highlights everyday people. This summer’s program included new creative that aired across major streaming and digital channels, updated retail tools, sampling events and a bus tour. The platform, says Matt Stallman, Sr. Portfolio […]
HERE Studio has expanded VINA’s reach through a national rollout with Sprouts Farmers Markets. This launch includes two new exclusive flavors: Dr. Spice, a playful take on spiced cola and Peach Pop, a fruity but refreshing spin on soda featuring the popular summer stone fruit. Both new flavors are part of a new caffeinated collection, […]
Maxwell House is introducing its first innovation in nearly a decade: new Iced Latte with Foam. The unique cold-stirred foam technology provides a creamy, flavorful coffee without the use of a café’s specialized equipment. While 31% of coffee shop beverages are served cold, only 7% of coffee consumed at home is iced due to difficulty […]
Busch Light, a devoted supporter of the country’s agricultural community, announces its third annual release of Busch Light Corn Cans. The limited-edition cans honor and celebrate America’s farmers who work tirelessly to grow food for our communities, while raising awareness and funds for Busch Light’s long-time partner Farm Rescue, a nonprofit organization that provides critical […]
Pepsi, together with global superstar Bad Bunny, invite consumers nationwide to “Press Play On Summer” with an exclusive three months free of Apple Music. Now fans can stream all of Bad Bunny’s chart-topping hits as well as Apple Music’s full catalog of over 100 million songs for free all summer long. The “Press Play On […]
Tequila Don Julio, Mexico’s original luxury tequila, recently helped New Yorkers celebrate Cinco De Mayo. Returning for the third consecutive year, Tequila Don Julio made its biggest drop yet with 100,000 Don Julio Cincos (worth $500,000). Don Julio Cincos are digital and physical/paper vouchers that each unlock $5 for people to spend at a local […]
Yerbaé Brands Corp., a plant-based energy beverage company, has launched its latest innovation, Classic Lemonade, to 10,000 Compass Group North America locations nationwide, the national leader in food service management and support services. Compass compliments Yerbaé’s existing distribution network that includes Sprouts, Albertsons, Safeway, Vons, Hy-Vee, Jewel-Osco amongst many others. Yerbaé’s Classic Lemonade flavor is […]
Miller High Life and the maker of the Planters brand are teaming up to toast life’s simple pleasures. For the first time, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merchandise, retail displays and a […]
The boldest and edgiest Coca-Cola Creations flavor yet-a collaboration with musical powerhouse and Grammy-award winning artist Rosalía called Coca-Cola Move -brings to life the transformational power of music. From her beginnings as a classically trained flamenco artist in Spain, to her rise as a global pop star, Rosalía has transcended borders and genres in music, […]
Circle K, the global convenience store chain, is rolling out a new selection of award-winning, value-priced wines including its exclusive Sunshine Bliss lineup priced under $8 and a premium lineup of six Fine Wines from $10 to $25. “Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, Sr. V.P., […]
Sonoma County-based Rodney Strong Vineyards has launched the Rodney Strong eCar Sweepstakes. Consumers can enter for a chance to win $60,000 toward an electric vehicle purchase. “Sustainability is an everyday practice for us and drives how we choose to live our lives at Rodney Strong Vineyards,” said V.P., Marketing, Erica Odden. “As one of California’s […]
Kraft Heinz is introducing pancake-inspired IHOP, indulgent coffee to homes across the country for the first time. IHOP Coffee is made with 100% premium arabica beans and is now available at grocery stores nationwide in three unique roasts: Signature Blend for a rich and smooth medium finish, Buttery Syrup to immerse tastebuds in delicious syrupy […]
Dutch Bros has introduced the Mangonada Rebel featuring Tajín, available at all 700+ Dutch Bros locations. The Mangonada Rebel is inspired by the iconic Mexican treat. This energizing take on a classic features a mix of Dutch Bros’ exclusive energy drink, Rebel, and mangonada flavor topped with Strawberry Real Fruit and Tajín. “When we first […]
Sazerac Co., has launched Mango Shotta, a mango-jalapeño-tequila shot offering that’s not afraid to be a little spicy. Inspired by the traditional Mexican “mangonada” recipe, Mango Shotta combines high-quality tequila with the sweet, fruity flavor of mango and the bold, spicy bite of jalapeño for a shot experience unlike any other. And, with lower alcohol […]
Cocovibe is launching environmentally sustainable, organic, plant-based, low sugar, additive-free, dispensed, functional electrolyte drinks. All Cocovibe styles are made with only two ingredients: organic coconut water and organic fruit juice They contain no additives (sugars, preservatives, or artificial ingredients), two to three times more electrolytes than sports drinks and two-thirds less sugar than traditional fruit […]
Molson Coors is set to release Topo Chico Spirited, its first line of ready-to-drink canned cocktails made with real spirits. Made with real juice and filtered sparkling water, Topo Chico Spirited will launch in single-flavor packs of three varieties, each inspired by classic cocktails: Tequila & Lime (ranch water), Tequila & Grapefruit (paloma) and Vodka […]
Dunkin’ is introducing a fresh lineup of iced beverages. Dunkin’ fans can enjoy the New Raspberry Watermelon Dunkin’ Refresher, Turtle Signature Latte, and Butter Pecan Crunch Frozen Coffee. Dunkin’ Refreshers are an invigorating boost that iced aficionados sip. Guests can delight in fun flavors, including the new Raspberry Watermelon Dunkin’ Refresher and the popular comeback, […]
Lemonade Stand at Main & Vine is taking its trio of All-American wines out to the ballpark this summer as a sponsor of Minor League Baseball (MiLB). A classic twist on an American favorite, these refreshing and sweet wines – each blended with all natural flavors of freshly squeezed lemonade and ripe-picked fruit – will […]
Dulce Vida Tequila has launched three new ready-to-drink cocktails in Tetra Brik Aseptic 1000 Square cartons. Available in Margarita, Watermelon Margarita and Paloma, each Dulce Vida cocktail is crafted using real fruit juice, all-natural ingredients and Dulce Vida Blanco Tequila as a base for a premium, portable, cocktail experience. Dulce Vida RTD Cocktails in Tetra […]
Home Run Dugout, an innovative entertainment experience, has opened in Katy, TX. It is perfect for both baseball enthusiasts and non-sports fans alike, offering state-of-the-art batting bays that allow guests to hit home runs into the virtual bleachers of their favorite MLB stadiums while enjoying some cold drinks and delicious eats. Guests can enjoy a […]