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Molson Coors’ two leading brands, Miller Lite and Coors Light, have planned a full slate of programming around pro and college football. “Few things go better together than football and beer, but we’re taking that a level further: Nothing goes better with football than our brands,” said April Roberts, Associate Marketing Manager for Coors Light. […]
Modelo, The Official Beer Sponsor of the College Football Playoff, is celebrating college football fans by giving them the chance to prove their full-time fandom and win a $100,000 “salary” prize plus a trip to the College Football Playoff National Championship in Los Angeles in January 2023 in the Modelo Full-Time Fan Contest. One Contest […]
Bud Light is getting fans across the country hyped-up for this year’s football season. “As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season,” said Alissa Heinerscheid, V.P., Marketing for Bud Light. “We’re helping fans everywhere start […]
Coca-Cola Dreamworld, the fourth and final Coca-Cola Creations drop of 2022, bottles up the technicolor tastes and surrealism of the subconscious. The drink adds playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola. “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of […]
Jones Soda has launched a Jones College Cooler contest giving college students an opportunity to win dorm-sized refrigerators, plenty of Jones Soda to share, wearables and other surprise items. The contest will feature three weekly photo challenges asking entrants to grab a few friends to create fun images involving activities such as spelling words with […]
Pepsi is launching the Pepsi S’mores Collection so now fans can enjoy their favorite DIY dessert anytime, even when summer ends. The Pepsi S’mores Collection features three distinct flavors all packed into individual 7.5 oz Pepsi mini cans to encourage mixing and matching your way to the perfect combo, served in a cold glass: Toasty […]
Dunkin’s Pumpkin Cream Cold Brew, Pumpkin Spice Signature Latte, pumpkin bakery line-up, and Maple Sugar Bacon have returned alongside two brand-new items – the Blood Orange Dunkin’ Refresher and Nutty Pumpkin Coffee. Pumpkin Cream Cold Brew pairs cold brew with notes of brown sugar and warm fall spices. Pumpkin Spice Signature Latte is available iced […]
Dutch Bros, the drive-thru coffee company is featuring fan favorite Caramel Pumpkin Brûlée and soon to be fan favorite, Sweater Weather Chai at all of its more than 600 locations. The Caramel Pumpkin Brûlée features pumpkin and salted caramel flavors topped with pumpkin drizzle, raw sugar sprinks and Dutch Bros’ signature Soft Top. It can […]
Miyoko’s Creamery, a plant-based milk creamery, is launching a Foodie Truck Tour, offering a menu of vegan dishes made with Miyoko’s cheese and butter. Founded by iconic plant milk cheesemaker Miyoko Schinner, Miyoko’s Creamery is working to bring plant milk cheese and butter to the mainstream by crafting award-winning products through time-honored techniques and the […]
Fall Starbucks flavored coffees and creamers are back on grocery store shelves. Joining the fall grocery lineup are new Starbucks Pumpkin Cream Nitro Cold Brew and Starbucks Salted Caramel Mocha Flavored Coffee. Returning Pumpkin Spice seasonal favorites include: Starbucks Pumpkin Spice Flavored Coffee, Starbucks Pumpkin Spice Cold Brew Concentrate, Starbucks Pumpkin Spice Flavored Creamer, Starbucks […]
Baileys is giving consumers another way to treat themselves with the new, limited time offering of Baileys S’mores Irish Cream Liqueur, an indulgent take on the classic campfire treat. Made with the iconic taste of Baileys Original Irish Cream Liqueur, Baileys S’mores blends the nostalgic flavors of toasted marshmallows and sweet graham crackers with a […]
This Hispanic Heritage Month, Sauza Agave Cocktails is looking to encourage people to get busy living by spending valuable time with family and friends over flavorful drinks and music. To honor Sauza’s Mexican heritage and Jalisco roots, Sauza Agave Cocktails is giving ten lucky winners a free mariachi booking during Hispanic Heritage Month through its […]
Absolut has launched its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” The campaign, featuring Academy Award winning actor Rami Malek, will introduce The World of Absolut Cocktails, a distinctively diverse world in which cocktails are personified through dynamic, engaging characteristics that align with different backgrounds, adult […]
19 Crimes, has unveiled Snoop Cali Gold, the franchise’s first sparkling wine that coincides with the world’s first rapping wine label. The gold-foiled edition of Snoop’s iconic label contains a new web-based Augmented Reality experience giving fans the option to hear Snoop rap his timeless party track “Who Am I (What’s My Name)?” from the […]
Gnarly Head has released two Limited Edition Grateful Dead-themed wines in partnership with iconic American rock band, the Grateful Dead. A rich, spicy Old Vine Zinfandel, sourced from 35-to-80-year-old-vines in Gnarly Head’s home appellation of Lodi, CA, and a brooding, darkly fruity California Cabernet Sauvignon is hitting retail shelves in the U.S. this month. Labels […]
Chronic Cellars, encourages enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone, to watch good ‘ol Purple come to life with augmented reality. The AR […]
Dave & Buster’s and Coca-Cola have tapped Zippin for an in-restaurant checkout-free experience in Hollywood, FL. Being able to shop for snacks and drinks quickly has made checkout-free shopping popular, and just the right technology for Dave & Buster’s. Gamers now have the option to sit down to order food or break for a quick […]
Bubbly-lovers can rejoice with Devant Champagne, the result of the collaboration between Argex Beverages and renowned Champagne producer House of Charles Ellner in Epernay, France. Exemplifying its tagline, “disruption by design,” Devant showcases a first-of-its-kind, glow, and interactive label for 750ml and Magnum formats. This first-of-its-kind, glow-in-the-dark label, offering an interactive blinking feature, is becoming […]
UBQ Materials has announced that PepsiCo is expanding its use of UBQ™ across its supply chain with the launch of eco-friendly Lay’s display stands, “Made with UBQ™,” throughout Europe. Following PepsiCo’s successful pilot incorporating UBQ™ to reduce the carbon footprint of shipping pallets, the company is deepening its collaboration with UBQ in additional categories across […]
As hot and spicy flavor profiles continue to grip American palates, San Francisco’s Hotaling & Co. is launching an all-new artisanal agave spirit – Fiero Habanero Tequila. Fiero is naturally infused with habanero peppers. Forty times spicier than Jalapeno peppers on the Scoville Heat Scale, Fiero Habanero Tequila will heat up home bars and back […]