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Cincoro Tequila has released Cincoro Gold. This rare tequila blends all four Cincoro expressions, with generous amounts of Cincoro Extra Añejo tequila, which is barrel aged for more than 40 months “We began with a mission to create the world’s finest tequila and Cincoro Gold delivers on that mission,” said Emilia Fazzalari, Cincoro CEO and […]
Starbucks has created the Heritage Market, connecting three of the company’s most iconic and most visited stores and the partners who lead them, located at 1912 Pike Place (Starbucks original store), 1st& Pike and also 1st& University. Together, these three distinct locations in Starbucks hometown of Seattle represent the company’s historic past, present, and its […]
Southeastern-based drive-thru coffee franchise, Ellianos Coffee, has reached the 100-store milestone. Ellianos Coffee Vice President of Franchise Development, Chad Stewart, said, “We are excited about the growth and brand momentum at Ellianos; however, every single store in our franchise that is signed or opened, we keep the focus back on the local community with that […]
FRESCA Mixed has debuted on retail shelves across the U.S. The pre-mixed, ready-to-drink alcoholic beverages are crafted with real spirits that complement the classic flavors of FRESCA. Two 100-calorie, zero-sugar, 5% ABV varieties-Vodka Spritz and Tequila Paloma-are available in four packs of 12-oz. cans sporting a sophisticated yet distinctively FRESCA packaging design. Constellation Brands will […]
Spirit of Gallo’s New Amsterdam Vodka has released Wildcard, a vodka-based line of hard beverages and the brand’s first-ever offering in the ready-to-drink category. “New Amsterdam Vodka is already a fan favorite, bringing a new generation to the vodka category due to its smooth taste and convenience,” said Brandon Lieb, Vice President of Spirit of […]
Minute Maid has launched Aguas Frescas. The Latin American-inspired, noncarbonated beverage is made with real fruit juices and natural flavors, delivering a bold, “refreshing AF” sensorial experience tailored to Gen Z tastes. Minute Maid Aguas Frescas is available in 16-oz. cans in three fruity flavors: Hibiscus, Mango and Strawberry. Two additional flavors, Limonada and Strawberry […]
Diageo and Vita Coco have collaborated to launch a line of premium canned cocktails crafted with a blend of Captain Morgan rum Vita Coco coconut water. With Captain Morgan having the #1 selling spiced rum brand and Vita Coco as the #1 selling coconut water, this relationship brings together two category-leading brands. “Cocktail drinkers are […]
Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer. “We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, […]
Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed up with Takis Snacks to create a limited-edition, temperature-controlled vending machine, combining two of the best tastes of the summer – beer […]
Bud Light NEXT, Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven beer fans on vacation this summer. “Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer […]
Flow Beverage has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry. Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns. Flow believes that its vitamin-infused water […]
Boxed Water Is Better, the most renewable packaged water in the water aisle, is back with its popular line of fruit flavor options. Lemon, Blackberry, Cucumber and Grapefruit are now available. “We heard the calls for more options and set out to create a line of naturally-flavored Boxed Water products,” said Boxed Water CRO, Robert […]
Looma, (www.theloomaproject.com), has introduced its in-store video storytelling program to the Texas grocery landscape with the recent launch of beer and wine programs in 120 H-E-B stores statewide. The Loop™ platform shares a blend of personal stories and educational through a network of smart tablets in beer and wine departments with the goal of informing […]
Target has added Casa Cantina pre-mixed cocktails to its adult ready-to-drink cocktails. Casa Cantina is the latest addition to Target Wine & Spirits Selects, its unique-to-Target collection of adult beverage brands – a key element of its expertly curated adult beverage assortment that also includes national brands, local craft options and a wide variety of […]
Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz, with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. It’s tagline? “It’s Getting Juicy.” “This is a perfect, serendipitous […]
Dos Equis is launching Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 oz. cocktail-in-a-can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors. “We are excited to bring our first ever spirits product, […]
As many Americans begin heading back into the office, Monster Energy Java has just the morning-pick-me-up: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel. Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing its sweetness to its nitrous bubbles that add that […]
Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, (www.coolerscreens.com), is partnering with Place Exchange, a leading programmatic technology platform, to reach consumers more effectively at their moment of truth. Cooler Screens’ programmatic partnership with Place Exchange is an industry-first collaboration to draw brands closer to the […]
HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website. Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between […]
Pernod Ricard has launched a digital label system to better inform consumers about the products they purchase as well as responsible drinking. Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able […]